Your leads are your company's data, so your account admins decide how long it's kept: Settings, Data retention.
- Unfinished form visits (90 days to start): after that many days, what could say who the visitor was is taken out. Visitors can still pick up where they left off for 30 days.
- Voice notes and call recordings (90 days to start): the audio is deleted. The words written from it stay on the lead.
- Closed leads (kept to start): won, lost and do-not-contact leads are deleted that many days after they closed, with everything on them. The do-not-contact list keeps its numbers.
Each runs every night.
A new or shorter rule for closed leads only starts 7 days later, so a mistake can be put back before anything goes. The page says how many leads are past it now.
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